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Intra

Juvél is a well-known Danish industrial company established in 1898. A subsidiary of the private-owned Scandinavian Intra Group, Juvél is Scandinavia's leading manufacturer and supplier of stainless steel kitchen and bathroom sinks and sanitary equipment.

Kühl+co has assisted Juvél/Intra with the launch of new product concepts for many years and was therefore the natural choice of partner for the branding of the company’s ‘Xoni’ bathroom concept.

Peter Clausen, CEO, Juvél as: "Our XONI brochure, which was designed by Kühl+co, was one of the first brochures created to support the Intra Group's image in our primary markets as a pioneer and trendsetter. Our market surveys show that this objective has been fully realised. In fact, we are sometimes somewhat surprised at just how good our image is."

The solution
"XONI comprises an exclusive range of bathroom sinks, and the XONI project was meant to transform Intra's image from simply a supplier of products to a supplier of solutions.

Based on the bathroom sink, XONI was intended to show the market the possibilities that existed for design and solutions using stainless steel. The target was to sell a minimum of 100 sets a year, and to heighten sales potential for other solutions in our range," continues Peter Clausen.

Kühl+co designed the marketing materials for the XONI launch, and this included developing an advertising concept and brochure that were extremely well received by Intra/Juvél's customers.

Thanks to XONI, Intra is now perceived as a leader in exclusive design solutions for bathrooms. XONI sells both inside and outside Scandinavia, including Japan. Kühl+co have also produced a stand concept and brochures for other Juvél business areas.