Our process

At Kühl+co design is first and foremost a creative process aimed at meeting the values of your market and differentiating your company from your competitors.

Our design process is about to become ISO-certified and looks like this:

In design assignments the three phases of the model may for example consist of the following work routines:

Preliminary work

Employee interviews
Client interviews
Gathering of data on your competitors
Gathering of data on market conditions
Trend research via kjaer global

Development

Development of the specified products in close partnership with you

Including: Basic design style with core elements (logotype, logo, typography, colour palette, picture style), Rough/sketches, Layout, Presentation setup

Follow-up

Employee interviews
Client interviews
Reactions from competitors

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