More focus on the research areas in the Zealand Annual Report 2004
Kühl+co has recently finished the project of developing and printing the Zealand Annual Report 2004. For the fourth time in a row we are behind the production of Zealand Annual Report, and this time also the use of Aesthetic Design is in focus. We follow the guidelines of the Visual Identity, that we designed for this Danish pharmaceutical research company some years ago, and within the framework develop a new dynamic expression every year.
This time there’s a greater focus on the company’s different research areas, compared to the content of the previous Zealand Annual Reports. It was considered necessary to call a greater attention to these research areas and give them a stronger identity. For instance there’s more of a personification of the product by adding a quotation from the Project Manager in charge. This also helps making the sometimes-complex content more accessible for the non-specialists.
The values of Zealand have been given a better profile in this report and are described on one of the first pages. By displaying a big size group photo we have made sure to emphasize that the values origins from the competent employees of the company.
If you compare the four Zealand Annual Reports there has been a development. At Kühl+co we view branding as a continuous development process. It’s necessary for companies to evaluate their values and visions in relation to their consumers and market competitors. The Zealand Annual Report 2004 is good example of this approach to corporate communication and branding.
Zealand Annual Report 2004 is a total of 44 pages, in Danish and English language and printed in 1000 copies.