Are you getting maximum return from your annual report?

2004 is nearing its end and it's time to take stock. Did you get what you expected from your last annual report? Did you get your message across in words and pictures? Did you get the maximum possible return?

The annual report has become an increasingly important communication medium in recent years. It represents a unique opportunity to present the company, its aims and the direction it is heading in the context of its financial resources and stability. This makes the annual report an active branding tool which it is imperative should convey an impression of certainty and professionalism.

The annual report is the company's yearly "exam" – the barometer against which existing and prospective investors, customers, collaboration partners and personnel can judge your results and visions. Are you worth investing in? And are you interest enough to work with?

At Kühl+co we are committed to creating synergy between strategy, design and communication in company annual reports. We have many years' experience in helping our customers to achieve maximum return from this key medium.

We know that the most important 'messages' needing to be conveyed by an annual report are:

company overview, prospects and development
strategy, ambitions and market conditions
investor relations
core company data

Other factors such as corporate governance and citizenship, where the company is measured by its social responsibility from an employee/environmental perspective, are also a part of the integrated solution.

Kühl+co produces annual reports for companies and institutions in many sectors. Our customers include Risø National Laboratory, IT University of Copenhagen, and Zealand Pharma.