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Danish global innovation – supported by Kühl+co

Chempaq have now entered the Danish market with their first product – the Chempaq XBC (eXpress Blood Counter). The company's goal was to complete prototype development and present the finished product to the Danish health sector by early January 2005. This goal was fully realised.

Chempaq XBC is the world's first miniature device capable of counting leucocytes and three-part differentials (lymphocytes, monocytes and granulocytes) and quantifying haemoglobin level – with just a single drop of blood.

Kühl+co were chosen to transform Chempaq's identity into a winner identity.

Kühl+co drew up a communication plan covering all areas of company communication.

Kühl+co also designed Chempaq's identity and produced an exhibition aimed at the US market which is being targeted for export in 3rd quarter 2005.

In autumn 2004, Chempaq adopted a WebPoint 1 solution including news module (www.chempaq.com). Kühl+co are responsible for the design and technical solution.

The CMS used as technical platform is ScriptServer.