• 
• Design-communication
• web content management system
• Customer Support
• testimonials
• About us
• dk

Visual ID for large new pension company

letpension is a newly started Danish pension company consisting of 121 local and regional credit institutions. When looking to create their visual identity the institutions turned to Kühl+co.

The name letpension literally means ‘easy pension’, and as this implies, the company’s aim is to take the complexity out of pensions.

Describing the graphic design side of the project, Kühl & Co’s Jonna Clæsøe says:

"Our goal has been to give letpension a unique and instantly recognisable design that at the same time signals the simplicity that is the company’s trademark. Colours, graphic components and fonts have all been chosen to be mutually supportive and create a unified overall expression."

letpension will be ready to offer pension services in 2007. Kühl+co has created the company’s start-up website, which can be found at www.letpension.dk.