Trade fair stand for ITInterGroup

ITInterGroup is a dynamic company situated in Allerød, Denmark, specialising in password and systems management. Kühl+co recently designed a complete trade fair stand that saw immediate service at this year's IT Forum, which included Bill Gates among its visitors.

The stand underlines ITInterGroup's new identity, which builds on value-based branding. With their new visual style and professional communications design, ITInterGroup have taken a quantum leap forward, with a strong profiling strategy that clearly distinguishes the company from its nearest competitors. The core values of ITInterGroup's provisional branding strategy include speed, high service levels and technical excellence.

The challenge for Kühl+co has been to express these core values verbally and graphically. The solution was achieved through a bold visual based on a few strong thematic colours, go-faster stripes, and a dominating cool blue background. The textual emphasis is on a direct, one-to-one language with an optimistic tone and a distinct advisory focus.

ITInterGroup now work in a new way with the global market as their home market, and there are already reports of interesting new customers and business partners.