Stepping up the pace: Lofi becomes Kühl+Co
New initiatives and challenges. New internal expertise and new external collaboration partners. Changes in concept, products and work methods. The logical consequence is a whole new company profile, which is presented here.
With new clients as far away as China, a growing client base in Sweden, and a mixed Scandinavian work force, we have created a new identity with a more Scandinavian flavour that will increase our visibility in an international context.
Lofi is now Kühl+co, but the change is about more than a new name and a new logo. It signals our ability to create continuity and synergy in strategy, design and communication. And it signals that we're now even better equipped to supply optimal solutions for our clients.
What will it mean for our clients, contacts and suppliers? Well, among other things it will mean that we have both the structure and the resources to create sustained commercial success in a world in which fluctuating market conditions can change the ground rules from day to day.
For the same reason we have teamed up with collaboration partners who will give us effectiveness where it counts. These partners include the London-based trend agency kjaer global, the Swedish web experts Scriptserver International, and the Danish product designers PLH Design.
Although much is happening that is new, some things will happily remain the same. The company, now 10 years old, will still be owned by Finn Helmer and myself. Our address, phone numbers and personnel will be as before, and your contacts will therefore also be unchanged.
Best wishes
Lotte Kühl