Kühl+co spotlights Risø's performance
To communicate the impact that Danish energy research has on society? This was one of the tasks formulated for Lofi by Leif Sønderberg, press officer for Risø National Laboratory. The resulting annual report was one that differed from the mainstream.
It is nothing new that the research performed by Risø National Laboratory has an impact on Danish society. This has been so ever since Risø opened in summer 1958 with "Serving Society" as its motto.
Today, the impact of this research is visible in areas such as sustainable energy, clean environment, health and employment. Areas where Risø is centrally positioned and takes a joint responsibility for Denmark's continuing development by placing emphasis on growth and welfare.
Apart from 'traditional fare' like the management's review and the profit and loss account, Risø's 2003 annual report is wholly novel both visually and in content.
The report draws its inspiration from Danish physicist Niels Bohr's visions of making research, research policy and research-based knowledge central components in society.
And like ripples in a pool, the impact of research has influenced society's other players – like the public sector, educational institutions, business and industry. In turn, these players have made demands on research, influencing it in the direction of further results.
We have consciously sought to make the annual report clear and logical in terms of layout and easy to read - also for the non-scientist - with multiple points of access plus links to websites offering more detailed information.
Lofi has been responsible for the concept, design, text and content of the final publications, which will be issued in English and Danish.
Download the electronic version of the annual report here.