A tool for creating solidarity and a common course
Schneider Electric is one of the world's biggest automation companies. With brands such as Lauritz Knudsen, Jo-EL, Thorsman and Telemecanique the company supplies everything from wall plugs to consoles and electrical installation systems.
SNB News is an internal monthly newsletter produced by Kühl+co for SNB, Schneider Electric's Nordic and Baltic head office. Its purpose is to strengthen internal communication and build team spirit across the Nordic Baltic region.
Since Kühl+co was assigned the project, the newsletter has functioned as a mouthpiece for both employees and management. Published in eight languages, the newsletter gives details of new initiatives, orders and administrative changes within the company's many subsidiaries, and contains articles on the day to day challenges of the employees and the strategic decisions taken by senior management. The newsletter has become a key component in SNB's internal communication and strategic management within the region, and a knowledge bank that also has a sales dimension. With SNB News, company sales personnel rarely run short of positive anecdotes and success stories.
SNB has recently extended its contract with Kühl+co for the publication of SNB News.